This course explores the development and application of creative briefs as a cornerstone of effective marketing and advertising campaigns. Students learn to craft clear, concise, and compelling briefs that align creative teams with strategic marketing objectives, focusing on audience insights, brand positioning, and campaign goals. Through case studies, workshops, and hands-on projects, students develop skills in writing and presenting creative briefs tailored for digital and traditional media in Iraq and global markets. The course emphasizes cultural sensitivity, ethical messaging, and collaboration with creative professionals, preparing students for careers in digital marketing, advertising, and brand management.
- Teacher: mazhar hussain
This course introduces students to the essential tools and platforms used in social media marketing to build and manage effective digital campaigns. Students explore the functionalities of key social media platforms such as Instagram, Twitter, LinkedIn, and Facebook, along with supporting tools for content creation, scheduling, and analytics (e.g., Hootsuite, Canva, Google Analytics). Through hands-on projects, case studies, and lab work, students learn to leverage these tools to enhance brand engagement, target audiences, and measure campaign performance in Iraq and global markets. The course emphasizes ethical social media practices, cultural sensitivity, and strategic alignment with marketing objectives, preparing students for careers in digital marketing.
- Teacher: Tara Mohammed
- Teacher: Snur Hamid
This course equips students with the skills to design, conduct, and analyze marketing research to inform strategic decision-making. Students explore quantitative and qualitative research methods, including surveys, focus groups, data analytics, and consumer behavior analysis. Through hands-on projects, case studies, and the use of research tools (e.g., SPSS, Qualtrics), students learn to gather and interpret market insights to address business challenges in Iraq and global markets. The course emphasizes ethical research practices, cultural sensitivity, and the application of findings to marketing strategies, preparing students for careers in digital marketing, market analysis, and brand management.
- Teacher: Sozy Azad
This course explores the integration of computing technologies, systems analysis, system design practices, and marketing criteria in the development of large-scale marketing information and decision-support systems, includes case studies and computing lab. Students examine how marketing and analytical functions in public and private organizations can be enhanced through computer-based applications, such as customer relationship management (CRM) systems, marketing analytics platforms, and data visualization tools. The course provides in-depth coverage of selected marketing decision-support packages, with a focus on optimizing marketing strategies and consumer engagement in Iraq and global markets
This course provides an introduction to the principles and practices of digital and social media strategy, equipping students with the skills to design and implement effective marketing campaigns in online environments. Students explore key concepts such as search engine optimization (SEO), social media marketing, content creation, and digital analytics, with an emphasis on engaging diverse audiences. Through case studies, hands-on projects, and digital tools, students learn to develop strategies that enhance brand visibility, foster customer engagement, and drive business growth in Iraq and global markets. The course also examines ethical considerations and cultural influences in digital marketing, preparing students for dynamic careers in the digital economy.
- Teacher: Tara Mohammed
