This concentration of the AUIS MBA program was created to meet the aspirations of students who want to deepen their marketing knowledge for the benefit of their businesses or professional careers. After taking the MBA’s core marketing class, students who choose this concentration will go on to enhance their knowledge of market research and analysis, marketing communications, and strategic marketing. 

Students on this track will learn how to use market research for launching new products or services and to improve the market share of existing products or services, how to communicate with target markets and prospective customers, and how to design an effective strategic marketing plan, all of which are critical to creating and maintaining a sustainable competitive enterprise.