This course explores the evolution and impact of mass communications in the digital era, focusing on strategies for crafting effective marketing messages across digital platforms. Students examine the integration of traditional media (e.g., television, radio) with digital channels (e.g., social media, streaming platforms) to engage diverse audiences. Through case studies, hands-on projects, and analysis of current trends, students develop skills in content strategy, audience analysis, and multi- channel campaign design, tailored for Iraq and global markets. The course emphasizes ethical communication practices, cultural sensitivity, and the influence of digital technologies on public perception, preparing students for careers in digital marketing and media management.
- Teacher: Vania Mustafa